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9 Dec 2002 - 28 Feb 2003
Email has taken the marketing world by storm, earning a growing share of the marketing mix. Email Marketing 2002 (programmed by the Direct Marketing Association) is packed with the latest case studies and information that every marketer needs to know.
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- How to get closer to your customers without spamming
- How to boost your response rates
- How to use the right creative approach
- How to integrate your online and offline marketing strategy
- How to navigate your way through the legal minefield
- How to find or build the best lists
- How to evaluate supplier partners
- How to use advanced profiling and segmentation techniques
- How to stay on the right side of the Data Protection Act
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9 Dec 2002 - 28 Feb 2003
SMS 2002 was programmed by 160Characters Association and is the complete SMS event for marketeers who want better ways to reach and build relationships with their customers and target audiences.
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- How SMS marketing works
- How to generate revenue with SMS
- How to create SMS campaigns, games and contests
- Where to find solutions partners
- How to avoid the major SMS mishaps
- Why SMS gets results other media can't match
- How to use SMS for relationship marketing
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14 Oct 2002 - 31 Jan 2003
The world's most important mobile business and mobile Internet conference.
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- Get your business model right and get your revenue share strategy in place.
- Slash costs, ramp up productivity, revolutionise sales and service performance.
- Mobilise your content, mobilise your transactions, minimise your risk.
- Profit comes from premium content. How to price, how to bill, how to share revenues.
- New revenues. New business models. New productivity levels.
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21 Oct 2002 - 31 Jan 2003
Leveraging strategies and technologies for improved data management.
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- Develop strategies which will enable you to minimise costs and maximise the efficiency of your data
- Explore the trends towards centralised data stores and assess the benefits to your enterprise
- Identify technologies to enable you to process data through your business and reduce exceptions
- Hear relevant case studies on implementing data management systems and strategies
- Assess future technologies and what you need to do now to be prepared
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23 April - 25 May 2002
The UK's first pay-per-view conference. Eight 30-minute presentations from senior industry professionals attracted over 1,400 visitors to the conference Web site during the month that it was live.
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To increase the ROI of your event, please call Julian Higson
+44 (0)1932 254787.
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