The goal, the challenge

T4 Stars is a concert / party which runs from Earl’s Court in London. As well as as a large crowd at the venue it was broadcast for 2.5 hours on Channel 4 - with many different stars / musicians were involved. How could Channel 4 engage the audience at home in the excitement and buzz going on backstage? ShowCaster.

How it worked

‘T4 Stars Live’ was born. The Social Media Factory managed the creative and production elements - and we took care of the technology.  T4 Stars Live ran for three hours alongside the TV broadcast - giving the audience a choice as to what they watched.

T4 Stars Live had its own backstage set - with many stars involved throughout the day including The Wanted, Matt Cardle, Professor Green and Rufus. Each interview was led by a presenter - such as Radio 1’s Nick Grimshaw - with comments and questions from viewers at home displayed on an iPad (once they had been moderated by the producers).

We used a three camera set-up - and provided all equipment including the broadcast cameras, lighting, sound, video and audio mixers and broadcast equipment. The broadcast ran over an internet connection from Earl’s Court.

Providing a live glimpse backstage - together with the ability to participate in the show and ask the stars questions - delivered a whole new experience for viewers at home and sets the stage for things to come.